SEO in Melbourne – do they use Private Blog Networks? Is this bad?
Optimizing Websites for Effective PBNs – ( I was about to say, that any site that provides links, that are purchased and not because they add value, are black hat, and something we shy away from) – but – people ask us all the time, how we would build a PBN if we had to – and at the end of the day, our truthful answer will always be ‘we don’t and won’t build PBN’s’- but we will build topically relevant blogs for clients – we hope that they stay on the white hat side of the equation.
Private blog networks (PBNs) are effective only if they are properly set up and maintained. There are optimization techniques and strategies that website owners can make use of in order to bring in real high quality traffic to the main website and to convert them into real customers.
Optimization for Search Engines
Search engine optimization is simply a process of improving the visibility of a website or webpage in a web search engine’s unpaid (organic) results. Algorithms change as search engines deem necessary.
It is therefore necessary for optimization to be done constantly and consistently.
What website owners need to work on are ways to ensure that the search engine spiders crawls their content and return them as one of the top entries in the search results pages. (easier said than done – but if you look at your content as purely the answer to a question, this becomes easier – and if you further drill down, and create relevance in your answer, then you are on the way to winning)
They need to come up with relevant and useful information that a lot of online users are looking for.
The process of optimization should lead to more traffic to the websites and more chances for them to make money.
Search engines have complex algorithms and programs that use crawlers or spiders to determine which sites are relevant to an online user’s search. These spiders crawl from site to site (either via the organic ranking) or they make use of links between sites. The more sites that link to a site, the better it is ranked in the search results pages. Imagine a city full of intersections or stop lights in which each stop has unique information or data. The search engines need to find a way to get to those stops, so they take the best route using the links.
Websites that get more inbound or stronger links are presumed to be more important. When a user tries to enter a keyword for an online search, the search engines crawl through billions of bytes of information in the worldwide web. They then have to come back to you with the most relevant sites. Th result that t is most likely for you. Most likely to hold the answer to the question you asked. Those that make use of search engine optimization strategies to rank higher in the search results pages usually enjoy more traffic and more prospective customers.
Your online reputation can be effectively managed through the use of Online Reputation Management (ORM) tools. This is done through establishing positive public relations and ensuring positive public opinion. This process starts by identifying what you want your audience to think and feel about you and your brand. You then need to look at your target market and examine their present perceptions and attitudes towards you. When you have this information, you have to put together a reputation management strategy to crank up your online rep as high as you can.
Aside from information that’s already out there about your website and your products and services, you can introduce new positive information to change the way your online audience think and feel about you. Those in charge of managing the reputation of a website or brand should connect with their target audience on a closer, perhaps more intimate, level. The relationship should be such that he can put forth messages that will actually influence others.
One of the most effective ways through which this is done is through social media networks. Audiences are on these networks most of the time and interact more freely. Website owners can find out what their target market is talking about in the social media networks. They can join the discussions and offer information about their sites that may be relevant to these people. They can increase the visibility of positive opinion or feedback about their website among their target audience. Any potential issues about the website can also be addressed as they arise in social media networks.
Make no mistake about ignoring or shrugging off negative rep online. Bad feedback can snowball and spread far and wide until it results in irreparable damage. No website owner wants to have a site that does not have visitors. Not giving bad rep the attention it requires is a risk that no website owner can afford. learn more about Reputation Management here.
If you have negative information about you circulating online, the search engines might still pick it up. Even if your website lands on top of the search results pages, the description or the first thing that your target audience will see about you will be the negative information. This would not give you the results that you want. Landing on top of the list will only work if you have positive information and if your target audience actually clicks through to your site.
Digital Targeting for Better Results
PBN websites stand a better chance of leading potential customers to the main website when they make use of digital targeting as an online marketing strategy. This is one of the techniques use by online advertisers to reach the right audience. They make use of a combination of demographic data and behavioral data in optimizing their sites. The information they have about their target market is also used in the design and placement of their ads and links.
Digital targeting is a smart way to improve your site’s visibility among your target audience. This actually lets you “choose” who to expose your advertising and marketing materials to. It would seem that you are limiting your exposure when you focus on one target only. But, this would also mean that you are limiting the use of your resources. You will not have to spend time and effort entertaining online visitors who do not have the need for or will not likely purchase what you are offering.
Again, you can only pull this off if you truly know who your customers or target audience are. You need to know how they do their searches online, how they behave on the websites that they visit, how they choose which products to buy, and other pertinent information about how their online activities.
Targeting also gives online consumers a better web experience. They receive less junk and more ads for the products and services that they need or are actually interested in. The ads and links are less intrusive and are more likely to be welcomed by the online users that get exposed to them. Targeting effectively connects websites and their target customers. See more about – Effective google search consultants from melbourne.
A Wise Way to Set Up and Maintain PBNs
It is taxing and tedious to set up and maintain several websites. For those who hire people to maintain their PBNs, it could also be expensive over the long term. Even if the cost of maintaining the PBNs can very well be covered by the income generated by the main website, it’s still money that could be used for other expenses.
Given the investment in time and effort, it is only wise and reasonable to make sure that these PBNs are properly managed. With great products and services supported by effective optimization, excellent content, and active online presence, a website can continue generating traffic and revenues for a long time.